Perks of Financing Certified Used Vehicles with Ally.

Read time: 3 min read

What we’ll cover

• How used vehicles can qualify for a $1k increase in vehicle valuation
• How to identify vehicles for certified used benefits at the time of application
• Ways customers benefit from warranty/certified coverage

When your customers are shopping for a used vehicle, they’re often looking for a car, truck or SUV that’s not only affordable, but also reliable – and a certified pre-owned vehicle is an attractive option. There are many other benefits that come with offering certified used vehicles, one of which is an increase in vehicle valuation when you finance them with Ally. And, did you know that Ally offers multiple ways a vehicle can qualify for certified used benefits when Ally is selected as the customer’s finance source? Learn how we stand apart from the rest.

Certified Benefits

Unlike other finance providers that only recognize OEM certifications as being eligible to receive an increase in vehicle valuation, Ally recognizes multiple ways that a vehicle can qualify for certified benefits. With Ally, there are three ways to qualify for a $1000 increase in vehicle valuation when a dealer selects us as their finance provider:

• OEM Certification – Dealer inspects the vehicle. If it meets the model, year, mileage and additional conditions, dealer identifies it as Original Equipment Manufacturer (OEM) certified.

• Non-OEM Certification – Dealer inspects the vehicle. If it meets the model, year, mileage and additional conditions, the dealer identifies it as third-party or non-OEM certified.

• A limited warranty that meets Ally requirements – Vehicles with a limited warranty that meet Ally’s requirements are also eligible for an increase in $1,000 vehicle valuation. If a limited warranty doesn’t exist, dealers who work with Ally can enroll in our Ally Limited Warranty program to become eligible. By offering this at no cost to the customer on an eligible vehicle and choosing Ally as the finance provider, dealers have another convenient way to increase the vehicle’s valuation.

How do dealers take advantage of this option? It’s easy. Just check the Certified Used box and select Ally as the finance provider.

• Vehicle eligibility – Ally will allow eligibility on certified used vehicles with a clean history up to 10 model years old and with less than 100,000 miles. This enhancement is for Franchise dealers only.

Perks for Dealers selling Ally F&I Products

Dealers selling Ally F&I products have the ability to enroll in our Limited Warranty program. This gives you the opportunity to attach a three-, six- or 12-month Ally Limited Warranty to an eligible vehicle at no cost to the customer. This not only improves your backend eligibility, a credit is available should you sell Ally Major Guard on that particular vehicle.

A team of pre-owned finance experts

A dedicated automotive expert is only a phone call away. As the #1 finance company in Used Retail in 2023¹, Ally is here to help get the best deal for your dealership and your customers.

Benefits for customers

Getting those certified benefits when dealers choose Ally as their finance provider can have a real impact on the customer experience as well.

Peace of mind

For dealers selling Ally F&I products, you can attach an Ally Limited Warranty to an eligible vehicle at no cost to the customer which can translate to peace of mind. The customer knows they have additional coverage when they drive off the lot, which can be a real differentiator if they’re purchasing a used vehicle.

As easy as clicking the box

By selecting “Certified Used” and financing an eligible vehicle with Ally, you’re creating unique benefits for your dealership and your customers — while also giving those used cars another opportunity to hit the road.

¹ The information supplied by Power Information Network, a business division of J.D. Power (“PIN”) is based on data believed to be reliable but is neither all-inclusive nor guaranteed by PIN. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources. Any opinions expressed herein reflect the judgement of Ally Financial at this date and are subject to change.